August 27 2006
 

MORE THAN A Piece Of Paper
Aspiring young investors and collectors need to take a look at five important art buying tips

ART OF THE MATIER
by Renu Modi

A few years ago, young buyers investing in an used to ask about the quality of a painting or sculpture. Now, with the art sce­nario having changed so quickly, to­day's young buyers - be they stock­brokers, investment bankers, or IT wizards - look at buying an as an in­veStment,. almost in the way they buy and trade stocks and bonds. \"'hen they ask my advice, I try to remind them that they are investing in more than a canvas or piece of paper. I usu­aRy tell them the following:
» Deal with a reputed gallery that has
a proven track record. Just as you would ex­amine an investment advisor's credentials, you should know a gallery's background. who owns it? Who runs it? How long has it been in business? You need a gallery that can properly advise and guide you.
.. Once you find a gallery you like and trust, do some research on the anists they" promote. Try Google or wikipedia.org. for starters.
.. COIisider your budget and how much you're comfortable with  nd­ing. With an investment of Rs 5 lakh. you can get a basket of works by rea­sonably good younger anists;
.. Invest in the works of younger artiSts. Not only are their works easier to source, they're also less expensive than those of senior artists. All artists
need. patronage and encouragement:, but younger artists are even more de­serving of your time and attention.
;.. Remember that a work of an is not a stock or bond and that speculating in the an world can be as dangerous as in the fiscal realm. It's true that a paint­ing bought for Rs 5lakh can appreciate as much as 20% per year. And yes, there are people who buy a painting and then sell it after 3 months, expect­ing to make a profit. But consider this - not every work of an will appreciate in value over the years. Many times, artists are experimenting with styles and techniques, so their works have dif­ferent merits and val­ues.
All right, you've done your homework. analysed your finances, and are now ready to take the plunge. Pause for a moment and ask yourself: do you really love the paint­ing (or sculpture)? Can you imagine living with it for the next 10 years? If not, then you're not ready. Don't buy a work of an because everyone says it will fetch 20 times more than its purchase price. Buy it because you love it. Because it strikes a chord somewhere within you. Because you can't imagine not having it. As I've said before ­think with your head but love with yout heart. This applies to art as much as it does to the rest of life.

 (Ihe writer owns Gallery Espace in New Delhi)